Farm 2 table
Branding, web design, ENVIRONMENTAL graphics
The business, Farm 2 Table, was developed as a way to bring food sources and consumers closer together, while teaching people about the impact their food has on the environment and gain a better understand of where it comes from. The hope is to build a strong community through growing relationships between farmers and consumers. The company is based in the Chicagoland area, and utilize the multitude of farms throughout Illinois. The design is supposed to reflect the simple and transparent reality of the company, while using rich earthy colors. The goal was for everything to be clear and easy for the target audience to use and access all the information on the website, and at the market itself.